Sep 24, 2019

Media advisory, not intended for general release; to follow simple instructions is not that hard


Some of us respected the media note given to us by EPD crime analyst and PIO Brittany Powell.

Others choose to run the media advisory earlier? The information has also been shared online and via email. 

What was the point? The community attending the barbeque is aware what is happening tomorrow. Even if one cannot cover it live, the information could have been posted tomorrow once the event had started. 

Media advisory, not intended for general release; to follow simple instructions is not that hard.

Why is it a big deal? For one, it is actions like this that lead to decisions that impact other media who follow the rules. And that impacts getting you, the reader, information and it results in changes in media policy.

Some of us do original news and live reporting. That takes time and effort. Anyone can fill space daily with scanner information and press releases. Some of us scoop our competition with actual news; we don't have to run a media advisory a day earlier. And if you are going to print the information earlier, run the complete advisory.

Media note:

Please see the attached media advisory.  This is not intended for general release.

Media advisory:

On September 25, 2019, from 10 a.m. to 3 p.m., the Eureka Police Department Community Safety Enhancement / Engagement Team (CSET), Saint Vincent de Paul Dining Facility and Eureka Main Street will be hosting a collaborative BBQ and Community Service Fair on 3rd Street between ‘A’ and Commercial Streets.  

This event is intended to connect homeless or poverty-stricken individuals with resources in order to improve the overall health of the community.  Currently, over 40 service providers have planned to attend.  

Side note for media: Although we want to promote this event in a positive light, the intent is to truly assist individuals in need.  Please understand most attendees are at a vulnerable stage in their life.  From our shared experience, many attendees will not like being directly filmed or photographed.  We ask all media outlets to respect the dignity of attendees and film / photograph from a wide angle or ask attendees for permission.      Bob Santilli (SVdP Board Member), CSET Sgt. Leonard La France, EPD PIO Brittany Powell, Eureka Main Street Executive Director Charlotte McDonald and others will be on-site and available for interviews. 

The following is intended for specific local people who will be snarking privately or on the cliquey Facebook group pages:

Media has standards. Just because someone has been around for 20 plus years locally does not make them media or a reporter. Just because they are your friends does not make them media. Just because you have an online page or Facebook group page and link stuff does not make you media. 

I am tired of the locals who financially and in other ways support so called local "media" who hire non reporters and do so because of emotional and petty reasons. There are some of us that have worked outside Humboldt in various industried and we have built a following despite being "outsiders". 

There are local groupies that constantly alert certain outlets and rip off  original work and scoops by some of us because their egos gets catered to by someone or they want time and "attention". Real media covers all news, not giving a pass to some locals because of who they are and real media is too busy to cater to  local egos. Outside Humboldt,no one knows who you are, cares about your opinion or cares for gossipy Humboldt drama.

Funding for media is getting competitive. Locally, it is especially fickle. Funding is dictated by who delivers results and is effective. It is not about pleasing people who sit online all day; it is about business and targeting effectively to readership that matters.

I have very loyal, dedicated readers and advertisers as do a few others who also work very hard. I appreciate my readers and advertisers and they get my time, my attention and are my priority. My regular readers and advertisers have stood by me from day one. Loyalty and respect begets the same.

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