Zephyr Hospitality and Nicole Fryer acquire Humboldt Bay Social Club and Social Spas

(Image: Humboldt Bay Social Club)

Jon O'Connor is transferring ownership of  Humboldt Bay Social Club and Social Spas to Nicole Fryer. There will be a ribbon cutting on October 5.

The Scotia Inn and Oyster Beach are still for sale and Jon is still operating them. Nicole is the co-founder of Social Spas and will continue to collaborate with Jon and those properties.

I have kept in touch with Jon regularly and spoke with him a few minutes ago and was able to get this exclusive news today. More details in the press release today.

Press Release:

Zephyr Hospitality is pleased to announce its acquisition of the Humboldt Bay Social Club and Social Spas, marking a significant expansion of its presence in Humboldt County. 

To celebrate this milestone, a ribbon-cutting ceremony will be held on Friday, October 4th at 5:30 PM at Humboldt Bay Social Club at 900 New Navy Base Road, Samoa, Ca 95564. 

Under the leadership of Nicole Fryer, Zephyr Hospitality will take the reins of the acclaimed destination, Humboldt Bay Social Club, continuing its legacy while introducing new opportunities for growth and innovation. Fryer, a seasoned hospitality professional and Social Spas Co-Founder has deep roots in the Humboldt community. In addition to this recent acquisition, Fryer will increase her ownership of Social Spas, which operates in three locations: downtown Arcata, Scotia Lodge, and Humboldt Bay Social Club. Each location offers a unique blend of massage and wellness services, catering to the diverse needs of local clients and visitors. Fryer expressed her excitement about this purchase, stating, "Humboldt Bay Social Club is a true gem that reflects the spirit and creativity of our community. We are thrilled to bring this property into the Zephyr Hospitality family and continue offering exceptional experiences to our guests. Our focus is on preserving the unique character of the Humboldt Bay Social Club while adding our own twist to create even more memorable stays and service."

 Zephyr Hospitality is looking forward to refreshing the Social Club’s accommodations and expanding offerings in the Lobby Bar and events spaces, all while focusing on sustainability and commitment to community. Fryer and Zephyr Hospitality will continue to collaborate with Humboldt Bay Social Club’s sister properties, Oyster Beach and Scotia Lodge. Both Oyster Beach and Scotia Lodge are currently for sale. These properties present unique investment opportunities for those looking to tap into the rich potential of Humboldt County's hospitality and real estate development.

Zephyr Hospitality is a premier hospitality management company with a portfolio of unique properties. The company is dedicated to creating exceptional guest experiences that blend local culture with modern amenities. Zephyr Hospitality is committed to sustainability, community engagement, and fostering a sense of place at each of its destinations. 

Scotia Lodge and Oyster Beach are hospitality properties owned by a group of Humboldt Locals, family, friends, and employees (past and present). The design aesthetic highlights the history and beauty of the North Coast, with an emphasis on reclaimed materials, vintage furnishings, and lots of natural light. All the spaces are designed to be welcoming and low-key retreats from daily life.