Humboldt Made has a new executive director

Humboldt Made has named T. Aaron Carter, a local marketing consultant and former Director of Marketing for Pacific Outfitters, as its new Executive Director. Carter is a long-standing member of the Humboldt Made Marketing Committee and joins the group as Executive Director with close to a decade's experience in brand development, brand strategy and statistics systems.

Speaking about his new position, Carter said that he believes it's “going to be fun!”

“There is a long road ahead of us, but I have zero doubt that we will succeed,” says Carter, “We have an outstanding team of board and committee members, business members and partners.We will continue to grow our programs and seek innovative ways to serve our members and our community. We really have something special here and it is time we take it to the next level.”

Humboldt Made is a group dedicated to helping local businesses expand from “behind the redwood curtain” into regional markets through marketing, buyers tours, trade shows and mentorship opportunities.