Since I moved here 10 years ago, I have heard different
visions about what should be the anchor economy in Humboldt, and tourism is one
of them. People supporting this idea think of it as a panacea. I also see the
shop and support local mantra touted. Do our actions back our words?
For any idea to work locally we need put aside polarizing
political differences, see what we can focus in common, have a vision and
implement it with small steps. No need to spend thousands of dollars doing
feasibility studies and worrying about the bureaucracy and regulations in
California which are sudden death for just a thought that could be the next
Humboldt economic boom.
We have a wonderful Old Town and Downtown area filled
with small businesses, local artists and natural beauty that takes the breath
away. When we live here, sometimes we take that for granted. Outsiders who
visit or move here fall in love with this area and are impressed with what we
have to offer.
We are having a few hotels being constructed but what
about an Old Town hostel?
There was talk of a hostel being built a few years ago. I
think in Old Town, a hostel that would cater primary to tourists and could also
be rented by small conferences or businesses scouting the area would work. Make
it green emphasizing the priority we put on environment. Promote the local
shops and culture in Old Town and that people could walk downtown. No need for
a car. You can walk, shop, eat and play in Old Town. There are car rental
agencies for longer trips.
Have the Humboldt County Convention and Visitors Bureau,
all the Chamber of Commerce groups, Eureka Main Street, Humboldt Made cross
promote and you would be booked all year.
We have beautiful historic buildings in Old Town, imagine
the hostel in the space above the Sea Grill. No additional floors added, no
obstruction of the view, a restaurant that anchors and no need for additional
parking spaces.
People could go to Starbucks or Ramones or Old Town
Coffee; they could explore the world at Ciara’s Irish Shop, do the booze cruise
at the Madaket or sip wine at the Wine Spot and have their choice of places to
eat. Get a custom made basket at Bella Baskets. Or dine on some fish and chips
at Gallagher’s and end the night at the Speakeasy.
These businesses are just some of my favorites in Old
Town; a couple I have worked with doing small promotions. Tourists and visitors
come inside these places and they get recommendations where to go, what to see
and the Humboldt welcome.
Are the organizations that are being paid to promote this
area counting marketers and promoters and individuals like me that list and
link their sites on our websites and showcase what Humboldt has to offer. Our
efforts are privately and self funded. We also need to acknowledge the
baristas, the servers, the small business owners who are one on one ambassadors
and bring people back for a second visit, maybe third? A growing and thriving
economy needs to have a place for fresh and new voices and leadership that
develops and encourages future leaders.
For someone like me, the stakes are very simple. I want
to share with the rest of the country and the world, the pride I feel living in
Humboldt.
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