Jul 18, 2020

"While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect"


Trader Joe's is the latest brand being asked to change its packaging of international products through a petition.
https://www.change.org/p/trader-joe-s-trader-joe-s-remove-racist-packaging-from-your-products



"While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect— one that is contrary to the welcoming, rewarding customer experience we strive to create every day," said Kenya Friend-Daniel, national director of public relations for Trader Joe's.

"With this in mind, we made the decision several years ago to use only the Trader Joe's name on our products moving forward. Since then, we have been in the process of updating older labels and replacing any variations with the name Trader Joe's, and we will continue do so until we complete this important work."

"At this time, I don’t have an exact date but we expect to have the work completed very soon. Packaging for a number of the products has already been changed, but there’s a small number of products in which the packaging is still going through the process."

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